Laura Bingham - Travel Pros Sponsorship

2018 | Director: Doug Perkul

Seeing an opportunity to bring KAYAK into the inspirational brand space, the company began a sponsorship program for “Travel Pros” - those that confidently explore the world to pursue their dreams. Ambassadors like Laura Bingham would share varying qualities and quantities of self-generated content with us. Out of this material, I distilled Laura’s story in the edit, producing online assets which work to support the brand message.