BRAND COLLAB CAMPAIGN

2023 | Role: Editor & Head of Post Production

Element and Polo Ralph Lauren came with an ambitious brief for the global campaign supporting their capsule collection: the production of a week-long skateboarding and sustainability sleepaway camp at a legendary location in Oregon, gifted to 15 young skaters from all over the world. They would get to skate all week, hang out with and learn from legendary Element Pros, and take workshops with Thrasher Photographer Joe Brooks and skate icon/activist Silas-Baxter Neal. Everyone got decked out in the PoloxElement capsule collection and selected vintage Ralph Lauren wares from a pop-up tent set up on the premises. Cascade also shot the global recruitment, film & photo campaign with the Pros, and a mini-doc of the skater's experience. See all the outcomes at Cascade.

A series of 6-second social media clips promoting the Element x Polo Ralph Lauren capsule collection.

Chinos

Shirt

Activewear

Sweater

Demin

Hard goods

These quick social media clips speak to three campaign pillars and feature material generated by the campers themselves.

Community

Skating

Sustainability

Credits:

Production and Creative Direction: Element, Polo Ralph Lauren & Cascade
Director: Julian Dykmans
Creative Director Cascade: Lou Savoir
Art Director for Element: Brecht Cuppens
Executive Producers: Bertrand Trichet, Guillaume Pineteau & the Ralph Lauren team
Production Manager: Boromir Bogumil
DOP: Chris Mulhern
Additional Cameras: Adam Robo, Boromir Bogumil & Cal Aamodt
16mm Cinematography: Chris Mulhern
Talent Management: Phil Zwijsen
HMU: Patty Harding
Head of Post Production & Editor: Monica de Alwis
Sound Design: Felix Godden
Color Grading: Christian Kröhl
Original Score: Francis Peters
Photographer: Conny Mirbach

Talent:
Element Pro Skateboarders Brandon Westgate, Vitória Mendonça, Jaakko Ojanen, Donny Barley, Kukka Suvioja, Greyson Beale