ADVERTISING CAMPAIGN / BRAND LAUNCH

2022 | 20, 15 and 6 sec films | Role: Editor & Head of Post Production

Social media films to launch a new line of barefoot inspired footwear by “Groundies”. A focus in the edit and sound design was to play with gravity and texture - transmitting the heightened, sensorial nature of these flexible, cross-terrain barefoot shoes. Personal highlight - I love to cut dancers!

Below: A selection of assets from the initial SPRING/SUMMER campaign, shot in Barcelona, followed by a few picks from the subsequent FALL/WINTER campaign, shot in Freiburg.

Newport

Magnolia

Nova

Greenwich

Compilation

Credits: SPRING - SUMMER 2022

Production and Creative Direction by Cascade
Creative Director: Lou Andrea Savoir
DOP: Marti Herrera
Editor & Head of Post Production: Monica De Alwis
Sound Design: Felix Godden
Color Grading: Peter Schulz
Photography: Jan Kapitän

Camden / 9x16 adaptation

Sports compilation / 15sec

Compilation / 30sec

Hamptons / 6sec

Active / 15sec

Credits: FALL - WINTER 2022

Production and Creative Direction by Cascade
Director: Julian Dykmans
Editor & Head of Post Production: Monica De Alwis
Sound Design: Felix Godden
Color Grading: Peter Schulz
Photography: Jan Kapitän